He is still young, under 20 years old. At first glance, his figure looks adorable. He is not tall, nor is he short. You could say the size is minimalist. At first glance, he looks like a robot, but he is not a robotic human.
In any event and activity, he always wears an orange costume, with a white tie hanging around his neck, and white glasses. Anyone who sees it will definitely be amazed, because this one figure really steals the attention when juxtaposed with the others.
Yes, her name is Brilli. He's the mascot of Germany Brilliant (GB) Sanitaryware, which makes him crazy. Brilli is not human. But anyone can imagine that Brilli is 'alive'. And think of him as a charming, smart, even brilliant young man. The glasses on his face and the white tie in the front reinforce that stigma.
Si Brilli is synonymous with a cheerful robot figure. It's because of the bright color. The shape that resembles a robot also symbolizes a futuristic and elegant impression. That impression strongly reflects GB Sanitaryware products. Starting from shower products, toilets, water faucets, floor drains, urinals, sinks, to kitchen sinks.
Of course, many do not know Brilli's origins, including the philosophical meaning of this GB icon. We will discuss them one by one in this article. First, starting from the origin. For your information, Brilli was originally in the form of an anime, not a robot. However, in order to symbolize the current technology, the GB Sanitaryware creative team then turned it into a robot.
Next is the name. Why Brilli and not the others? In principle, the name is prayer. Well, that's also the reason the GB icon is named Brilli. The name is taken from Brilliant, the middle word of Germany Brilliantt Sanitaryware. By definition, brilliant means very clever and brilliant. So hopefully, Brilli is known as the GB mascot who is not only smart, but also brilliant.
Next, about color. Why does it have to be orange? Of course, this color was chosen not because GB Sanitaryware supports certain football clubs, yes. Orange was chosen because psychologically it reflects the spirit. This color also symbolizes optimism and strong self-confidence. More than that, orange is also often considered a symbol of joy or joy.
No less important, and perhaps rarely people notice, the Brilli body's edge structure is designed not to be rigid or bevel. This creation is not without meaning. The beveled corners reflect that GB products are safe to use, not static. So, customers don't have to worry when using GB products.
As an icon of GB Sanitaryware, Brilli was asked to be a mascot with several tasks. First, of course to serve and make customers always cheerful. Then, Brilli will educate the Indonesian people about housing and buildings, to fashion and bathroom lifestyle. Brilli will always broadcast the GB tagline, Update Your Home Lifestyle, to all corners of Indonesia, even to foreign countries.
Such is the origin of Brilli and the meaning of every part of it. At the age of adulthood, Brilli will continue to serve customers more optimally. This adorable orange will always be cheerful. And ready to provide referrals to brilliant people who want to know more about housing or buildings, especially bathrooms.
